Does anyone else ever get bored with Angelina Jolie’s holier than thou presence?
Jolie, has of course been chosen as the star of Louis Vuitton’s new Core Values campaign. I mean who else? And not only that, apparently she has donated most of her fees to charity. How brilliant! I’m sure we all would if we had a few spare millions…
The campaign shot by Annie Leibovitz in Cambodia, has a central theme of travel as both a physical and emotional journey. Yawn.It focuses on ‘real people’ apparently. Meaning instead of ridiculously beautiful models, it uses ridiculously beautiful actress / models/
Cambodia has always been a place the star has tried to help; she joined a campaign back in 2000 to raise awareness of landmines there as part of her United Nations High Commissioner for Refugees Goodwill Ambassador role. She also adopted her eldest son Maddox from an orphanage there.
“People are not used to seeing Angelina in this situation,” Vuitton’s executive vice president, Pietro Beccari said. “I like the fact that it’s a real moment. This travel message we give through personal journeys is a fundamental one for the brand”. However, he declined to comment on rumours that Jolie was paid in the region of $10 million for her time, focusing heavily on the fact the ever-giving star had chosen to donate a significant slice of her fee to a charity.
What happened to the days of people refusing to get out of bed for less than ten grand a day? Money that would be frittered away in a careless fashion all on themselves? What happened to models not giving a fuck about poverty and landmines and caring more about their reflections in a Zoolander-type way? What happened to models promoting a cause, ala Campbell and then the next day be seen to flout it, for example by wearing a huge real fur jacket? Why should they be bloody role models anyway?
I sound bitter and twisted, but probably no more than Jennifer herself, but does Angelina think all these worldly good deeds are going to make up for the fact that she did, in broad daylight, steal someone else man and therefore is hardly the paragon of morality and virtue that she makes out to be…. tsk tsk.
Other campaign images feature U2 frontman Bono and his wife in Africa, where the couple have long campaigned for the fight against extreme poverty, and actor Sean Connery photographed on a beach near his home in the Bahamas.