Puma, has managed to pick itself out of the ever closer oblivion of being unfashionable and sorted out its fading image by teaming up with Vice magazine and sorting out loads of parties.
Hitting the Queen of Hoxton on June 14, it appears the brand has finally come around to the notion of kids today who hate doing sports, and love getting wasted… and have set up one fucking massive party. The idea is jacking in the traditional sports image of running and other boring things and focusing more on the drunken game of darts you try and play in the pub, or the game of pool you play cos no-ones chatting you up.
So the event is free entry, free drinks, free food and some bands and DJs. All you have to do is sign up here. And why not ? It’s all about celebrating being an after hours athlete (and I can’t be the only one who can drink like they’ve just won a marathon).
There’s also a shed load of free Puma gear to win. Just enter photos of you and your ‘team’ out on the tiles, living and breathing the After Hours spirit here to have a chance of winning £500, PUMA gear, and have your photo recreated in VICE Magazine.
Check out the website here. You can also see the photos of last years event to get you in the mood. This is not an event to miss.
For Puma’s tips for a good night out. Click here.