As featured on the blog not so long ago, Dr Martens new campaign focused around firsts – your first pair of trainers, your first festival, your first proper job…. and how they have a place in your memory forever.
Dr Martens are celebrating firsts with their campaign for their A/W11 collection by launching their first series of free in-store gigs for the First and Forever Festival which will visit Cardiff, Leeds and London Dr Martens shops and end in a three night ticketed festival at the Barfly, Camden.
Make sure you head over to - http://www.firstandforever.drmartens.co.uk/competitions for your chance to win and you never know you might just seen old Aggy floating about being all cool if your lucky.
But before you do, here is the lineup:
Leeds – Monday 3rd October – Hawk Eyes
Cardiff – Tuesday 4th October – Attack!Attack!
London – Thursday 5th October – Wild Mercury Sound
Thursday 20th October – Rolo Tomassi
Friday 21st October – British Sea Power
Saturday 22nd October – The Blackout
all +special guests